Product Entity

Build your own product source of truth

A Product Entity is for anyone selling products online or offline who wants a clearer independent business presence, with structured product pages, a stronger record on their own domain, and a public foundation that helps people and systems understand what they sell.

Who this is for

For online shops, small retailers, eBay sellers, Amazon sellers, Etsy sellers, car dealers, food sellers, craft sellers, specialist merchants and local shops that also sell online.

Why it matters

Your own product record

Many small sellers end up spread across marketplaces, feeds, social posts and scattered product listings. A Product Entity gives your business a clearer home of its own, with one place to present products, categories, business identity and public status more consistently. It helps move the business away from being understood only through marketplace listings, social posts or scattered feeds. Your own site becomes the clearer record of what you sell, how it is organised, and what belongs to your business.

Marketplace routes

Not a separate type

Marketplace selling is not a separate entity type. It is simply one source of products or one selling route inside a Product Entity. The aim is not to abandon marketplaces overnight, but to stop letting them be the only place your product record lives.

What it includes

The customer-facing point is simple: it gives your products a better organised public home and a stronger foundation to grow from.

Product structure

A public website or shop presence.
Structured product pages.
Product categories and collections.
A clearer business profile.
Support for familiar small-business patterns such as WooCommerce where suitable.

Status foundation

Public proof and Under the Hood style explanation.
Runtime v1 status in the background.
Daily state sync to URSY.org.
Future-ready foundations for attribution and product evidence.
Local token capability present but inactive, with execution off by default.

Four tiers

Pricing is left flexible for early access. Start small, then add depth as the product estate grows.

Founding Starter

Small beginning

A smaller, lower-risk starting point with enough room to build something real, learn from it, and upgrade later when the product record proves useful.

Small product presence.
A few core product pages.
Basic category structure.
Public proof and status foundation.

Start with Founding Starter

Bronze

Useful setup

A practical working setup for sellers who want something more useful day to day.

Small working catalogue.
Basic WooCommerce setup where suitable.
Product categories and collections.
Manual product entry and tidy structure.

Choose Bronze

Silver

Growing catalogue

A deeper merchant setup for growing catalogues that need richer product detail and clearer category structure.

Growing catalogue.
Richer product detail.
More images, attributes and product data.
Stronger source-of-truth layout across products and categories.

Choose Silver

Gold

Serious merchant

A more managed setup for serious merchants that need a fuller product estate and stronger public proof.

Serious merchant setup.
Deeper product estate.
More managed implementation.
Stronger public proof and custom depth where needed.

Talk about Gold

After signup

Shape the entity first

The first step is choosing the right tier and shaping the initial entity structure around your real products, categories and business profile. The aim is to get a working product presence live first, then improve depth, clarity and support as the entity grows. Starter is meant to get a real product record live first. More catalogue depth, more structure and more support can follow once the merchant knows what the entity needs to carry.

Not live by default

Careful boundaries

Token execution is off by default.
Future attribution and evidence features are being prepared, not promised as active outcomes.
Future payment verification and sale, refund or chargeback evidence are planned support, not live guarantees.
Daily state sync and authority sit under URSY.org.

FAQ

Plain answers before choosing a setup.

Do I need to stop selling on marketplaces?

No. A Product Entity is designed to give you your own clearer product home, whether you also sell through marketplaces or not.

Do I need a big catalogue to start?

No. Starter is designed for small beginnings and safe upgrades later.

Is this only for WooCommerce shops?

No. WooCommerce can be supported, but Product Entity is for the wider shape of your product business, not one plugin alone.

Will this guarantee more sales or AI traffic?

No. The aim is to create a clearer product foundation on your own domain, so people and systems can understand what you sell more easily. It is built to support independence and clarity, not to promise outcomes.

Next step

Start a Product Entity

No paid checkout is live here. Use the tier buttons to start a setup record; final pricing and full onboarding are still being shaped.